Pringles is changing the shape of its famous crisp with a new design built for the one thing the original was never quite made to do: handle a serious dip.
For nearly six decades, Pringles has been known for a thin, curved crisp designed around one brilliant idea: stacking neatly inside its iconic tube. The parabolic shape helped the chips travel, store, and snap consistently, but it also created a familiar party problem. A light dip might work. A heavy scoop of queso or guacamole could be another story.
That is the problem Pringles says it is trying to solve. On Aug. 26, the brand announced Pringles Dippers, its thickest crisp ever, arriving at retailers nationwide in September in three flavors: Original, French Onion and Bacon Cheddar. The new crisps feature a thicker, wavier design that the company says is built for everything from “light dips to heavy scoops.”
With football season approaching and chip-and-dip spreads returning to tables everywhere, the timing is intentional. But early reviewers found that while the redesign solves some of the original crisp’s limitations, it may not eliminate them completely.
A Famous Crisp and the Problem It Never Quite Solved
For all its staying power, the original Pringle was optimized for storage, not scooping.
Pringles first arrived in 1968 as a highly uniform, can-packaged potato crisp created by Procter & Gamble. Its curved shape became the brand’s signature because it solved a packaging challenge: stacking, sealing, and shipping chips efficiently. However, the same design that made Pringles recognizable wasn’t necessarily ideal for dipping.
For casual dipping, the original crisp usually works well enough. But when the dip gets heavier, the thin structure can struggle. That familiar snap is part of what made Pringles distinctive, but it also limited how much weight the crisp could handle.
The company describes Dippers as more than a flavor extension. The launch introduces what it calls its “first-ever thicker, sturdier and wavier crisp designed specifically for dipping.” The change is about the structure itself, not simply adding another seasoning option.
Eileen Flaherty-Yao, senior director of Salty at Mars Snacking North America, explained the thinking behind the redesign in a statement to PR Newswire: “We know it can be frustrating if your typical salty dipping vessel prevents your perfect scoop or breaks as you dip, which is why we’ve created Pringles Dippers. Our iconic parabolic shape is now thicker and wavier than ever — built to handle any dipping style from light dips to heavy scoops.”
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What Early Tasters Actually Found
Early reviewers agreed the redesign changes the experience. They were less united on whether it completely solved the dipping problem.
Allrecipes found the crisps noticeably thicker than standard Pringles, with ridges that added structural support and helped seasoning cling to the surface. Its review was largely positive, especially about the crunch and the performance of the Original flavor.
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Delish had a more mixed experience. Two of the three crisps it tested broke during dipping. The reviewer found that holding the chip lower down improved leverage and still described the shape as “pretty much perfect for dipping,” even if it was not completely effortless.
Flavor opinions varied as well. Delish gave its strongest praise to French Onion, describing it as balanced and creamy. Allrecipes preferred Original, highlighting its crunch and the way the ridged design seemed to hold seasoning. Bacon Cheddar drew the most divided reactions, with Delish noting a subtler smoky flavor while Allrecipes felt the taste didn’t fully match the name.
One detail differs between the reviews: Allrecipes describes French Onion as a returning Pringles flavor in this format, while the Dippers version itself represents a new product design. Allrecipes, meanwhile, described Bacon Cheddar as a new arrival to the U.S. market.
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A Brand Reaching Beyond Its Famous Can
Dippers continue a recent pattern of Pringles experimenting with new shapes, textures and snack occasions.
The company’s recent product development has moved beyond simply introducing new flavors inside the familiar tube. Mingles arrived in 2024 as Pringles’ first puffed snack, marking a significant departure from the traditional thin crisp. Since then, the line has expanded with additional flavors.
Dippers follow that same direction by changing the physical experience of the snack itself. Instead of asking consumers to enjoy the classic crisp in a new flavor, Pringles is changing the way the crisp is meant to be used.
The launch also follows Mars’s acquisition of Kellanova, Pringles’ former corporate parent, in December 2025. The move brought Pringles into a snack portfolio that includes brands such as M&M’s, Snickers, and Skittles. The company has not directly connected the acquisition to Dippers or its recent product strategy, but the timing places the launch during a new chapter for the brand.
What Shoppers Still Need To Know
Pringles Dippers are arriving soon, but some of the details consumers usually look for are still unknown.
The September nationwide launch is confirmed, but Pringles has not announced exact shelf dates, pricing, package sizes, or a retailer breakdown. It is also unclear whether Dippers will become a permanent part of the lineup or remain a limited offering.
The question facing shoppers is simple: can a thicker, wavier Pringle deliver the dipping experience fans have wanted for years? Early reviews suggest the redesign makes a noticeable difference. The new shape appears sturdier, and several flavors earned positive feedback. But the heavy-scoop promise has not been fully proven yet.
That answer will come when the crisps leave test kitchens and arrive at real gatherings, sitting beside salsa, queso, and other favorite dips. For longtime Pringles fans, the next scoop may decide whether this is just a clever redesign or the biggest change the brand’s famous can has seen in decades.
Have you ever switched to a different chip entirely because Pringles kept snapping mid-dip, and would a sturdier version actually bring you back to the can?
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