It’s time to grab your smartphone because we’re about to embark on a tour of the latest and greatest styles that have been capturing hearts across the nation. From the inviting coziness of farmhouse chic to the enchanting charm of maximalism, these trendy home décor ideas have taken TikTok by storm. Let’s dive in and discover which interior design trends are creating a buzz on this popular video-sharing platform.
Farmhouse Fervor: The Reigning Champ
TikTok has declared a winner, and it’s none other than the farmhouse style! With a whopping 408 million views in the last 12 months, farmhouse décor has taken the platform by storm. Modern farmhouses, in particular, have caught the eye of TikTok users, with #modernfarmhouse amassing an impressive 231 million views. It seems everyone wants to capture that warm and homely aesthetic. Who’s watching? Well, it’s a mixed bag – from the 25-34 age group to the younger and older generations; farmhouse chic has something for everyone.
Vintage Vibes: Nostalgia Never Gets Old
Vintage never goes out of style, and TikTok enthusiasts are embracing it wholeheartedly. Vintage décor ideas have racked up over 288 million views in the last year, securing a solid second place. The most popular hashtags, #vintagedecor and #vintagehome, are music to the ears of Gen Z, with the majority of viewers falling into the 16-24 age range. So, if you’ve got a penchant for all things retro, you’re in good company!
Boho Brilliance: Unconventional and Artistic
Boho style is all about breaking boundaries and letting your creative juices flow. TikTok’s third most popular interior design trend, boho chic, has attracted over 242 million views within the past year. This trend has particularly struck a chord with Gen Z and younger millennials, making up a whopping 78.7% of total views. So, if you’re eager to add a touch of unconventional flair to your space, boho is the way to go!
Maximalism: More Is More!
In the realm of interior design, maximalism is all about embracing excess and creating boldly layered spaces. It’s no surprise that this over-the-top style has found its place on TikTok, accumulating over 146 million views in the last 12 months. Youngsters aged 16-24 are drawn to the moody maximalism trend, where rich color palettes reign supreme. Approximately 42% of the 22 million views under #moodymaximalism come from this age group.
Eclectic Excellence: A Blend of All Things Beautiful
Your taste can’t be boxed into a single design category, and eclectic décor understands that. TikTok users have fallen in love with this style, garnering more than 145 million views in the last year. The hashtag #eclecticdecor steals the show with a total of 91 million views. Interestingly, about 50% of these views are from the 16-24 age group. So, if you’re all about combining various materials, patterns, and shapes, embrace the eclectic spirit!
The TikTok Interior Design Hitlist
Let’s sum it up with a quick look at the top 5 interior design trends on TikTok over the last 12 months:
- Farmhouse – 408,000,000 views
- Vintage – 288,000,000 views
- Boho style – 242,000,000 views
- Maximalism – 146,000,000 views
- Eclectic – 145,470,000 views
But wait, there’s more! Grandmillennial, paneling, and rustic have also made their mark, each securing annual views of 117 million, 68 million, and 58 million, respectively.
Insights from the Experts
According to the experts at Contractor Growth Network who conducted the study, TikTok has become a key platform for interior design enthusiasts. It’s a place where creators and users share unique décor choices, offering inspiration to homeowners across America. Gen Z and millennials dominate the scene, with trends like rustic reaching a slightly older, millennial audience.
What’s Next After A 3 Year Run For Farmhouse?
What’s next? With Google searches for farmhouse décor decreasing by 82% in the last three years, it’ll be intriguing to see which interior design trends give farmhouse style a run for its money on TikTok in 2024 and beyond.
Is This Interest Just Fantasy?
According to the New York TImes: “About one third of the generation’s adults live with their parents and plan on staying with them as a long-term housing solution. Others are sleeping in living rooms, rushing moving in with their partners and migrating out of big cities.”
Between 1999 and 2022, rent has grown 135 percent. Incomes have only increased by 77 percent in that time. (Source: Moody’s Analytics)
So with the likelihood of home ownership slipping further and further away one wonders how much of this is fantasy shopping and how much will actually drive decor sales? What do you think?
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